Chapter 5
First Jobs
Kresge. --Since
I had worked in retailing and majored in marketing and retailing at Drake,
retailing seemed the appropriate career choice.
At the time. Somehow I was myopic
about what I might achieve with my life and what dreams I could have beyond the
mundane. In years to come, two old
adages were to tantalize and torment me:
"Aspire
greatly."
"Be
all that you can be."
I sent
resumes and interviewed with a number of large retailers, and decided on a
career in store management with the Kresge Company (now Kmart). The starting pay of $215 a month was at the
high end of starting salaries, and they had a well-structured management
training program. Furthermore, I would be able to begin in the Des Moines
Kresge store, although would be transferred later. The biggest disadvantage would be that the
program required trainees to start in the stockroom in order to learn all
aspects of the operation. Well, I could
handle that.
Another
nagging drawback was the prestige of the job:
a low-priced variety store rather than a prestigious department
store. At the time, prestige seemed
secondary to a well-paying job with good advancement. The recruiter, Mr. Baker, was a staff
executive of the company and assured Professor Lovejoy (my mentor) and myself
that I would be on a fast-track program.
Well,
the fast track was slow in materializing.
I spent ten months in the stockroom of that store, well beyond what
there was to learn. One of the duties of
the stockroom was to sweep the sidewalks in front of the store every day. One older woman asked my mother if I needed
a college education to sweep sidewalks.
Another chore was to clean up messes on the salesfloor, these often
involving someone vomiting on the premises.
I became quite expert at running upstairs in my blue stockroom apron
with a pail and mop to take care of the situation.
I was
at the limit of my patience when Mr. Baker, on another recruiting drive,
stopped to see how I was doing and was appalled to find me still in the stockroom. The situation changed quickly, and I became a
junior assistant manager, responsible for supervising 50 to 60 people, mostly
female.
Over
the next four years en route to becoming a store manager, I was transferred to
stores in Terra Haute, Bloomington, and South Bend, all in Indiana; Aurora,
Illinois; and Mankato, Minnesota. The
company moved my mother and me quite efficiently and uncomplainingly, even
though we had a piano that often had to be manhandled up to a second floor
apartment or even hoisted through a window.
In
these early years out of college, I increasingly felt something was lacking in
my life. Maybe I needed a wife instead
of a mother. But it was more than that. Whatever talents I had, and these were mostly
academic and writing, I knew these were wasting, were atrophying. Furthermore, the long hours expected in
retailing—six-day weeks including at least two 12-hour days, and more during
the Christmas season and sale preparations—left little time for anything
else. I envied other men my age who had
Saturdays off and seldom had to work at night.
Something else bothered me increasingly:
the efforts of my work were so transitory, had no permanence at all,
were of no lasting contribution whatever.
For example, a window display that I painstakingly created would be
removed after one or two weeks; the same for special sale presentations, or
seasonal layout changes and decorations.
A
nagging thought came to me that maybe I should have gone to medical school,
that I should still seek to be a doctor, and not a store manager. I knew I could handle med school, but
logistically it seemed out of reach. I
was now the sole support of my mother and we had little savings. If I had been single I would have pursued
this, for the work would have been so much more fulfilling. In the darkness of the night, I would
sometimes berate myself for the direction my life had taken. If I had only opted for medicine when I first
started college. . . I was quite sure Dad would have worked it out, even if it
meant sacrifices, to have the pride of a son a doctor. Now it seemed too late.
I still
remember the nadir of my young life, the lowest point psychologically. It was a Sunday in Bloomington, Indiana, and
I was sitting in the car in a supermarket parking lot waiting for my mother to
finish grocery shopping. A black cloak
of depression enveloped me. I had no
social life and was hardly likely to develop any with the frequent moves. I had a job that gave me no satisfaction and
the future seemed just as bleak. While I
could expect to become manager of a small store such as the one in Bloomington
in a few years, in my depression that seemed a hollow goal, one of little
consequence. There appeared no way to
change this course of life since all my experience had been in retailing and I
could hardly afford to start over at my age without traumatic upheaval. And this was hardly possible burdened with my
mother. The beautiful campus of Indiana
University was nearby and I would sometimes walk its sidewalks, envying the
students and professors streaming past.
I was
transferred to South Bend a month later to a bigger store where I did have a
little social life, which eased my depression but did not erase it. I still yearned to go to medical school and become
a doctor, and I took a night course from Notre Dame in organic chemistry, this
being a prerequisite for med school. But
the years of schooling and interning necessary looked increasingly prohibitive.
The
instructor was not able to meet one class session, and her student assistant
took over. He was only a few years older
than myself, and was a Ph.D. candidate in the biological sciences. He told me after class that with a master's
degree he was able to get on the doctoral program with a full scholarship and
also a small stipend that required his teaching a few classes. Now I knew that going for a Ph.D. was more
within reason than an M.D. Still, with
the frequent moves, how could I ever stay in one place long enough to work on a
graduate degree? Yet the idea lurked in
the back of my mind for the next decade.
Penney's. -- A
few years later when I was transferred to Mankato, a town of about 25,000 some
80 miles south of Minneapolis, I quit Kresge for a job across the street with
Penney's. I thereby sacrificed being
soon promoted to store manager, and in the darkness of sleepless nights I would
wonder again if I had been a fool. But
this job offered less moving, a nicer kind of merchandising, and other young men
like myself who were on the career path to store manager. But also less salary than I had been getting.
One of
the young men was John Ray, also a bachelor, only better looking, more
charming, and more sophisticated. He had
his own apartment and often invited me to hear his records and he would grill
steaks and we would drink beer, or perhaps a martini. We sometimes got together with another
compatible bachelor, Jack Kealy. He was
a mechanical engineer who worked in LaCrosse, Wisconsin, about a hundred miles
away, but frequently came up weekends to Mankato. Kato Ballroom was on the outskirts of town and we would go there Saturday nights
after work and meet some girls. In this
environment my social life flourished and I put thoughts of a Ph.D. further
behind as an impossible dream.
Now
another career path interested me:
accounting. I had taken some
accounting courses at Drake and gotten straight A's, and on an aptitude test
for accounting scored very high. I was
beginning to think this might be better than the long hours and slow advancement
at Penney's. So I took an at-home
accounting program through LaSalle Correspondence School, and completed it in
six months. It must have been so unusual
for someone to complete one of these correspondence programs that they offered
me a job as an instructor, but I couldn't see much future in being a
correspondence school instructor.
A
friend put me in touch with a public accounting firm in Davenport, Iowa, and
while not thinking much of a correspondence school accounting degree they still
invited me to take an aptitude test in their office. Using two vacation days, I drove down and
took the test on a Friday. The
environment could not have been much worse.
The office was noisy and I was taking this comprehensive test on an old
table in one corner of the big room. I still remember part of the letter the
senior partner sent me a few days later:
In view of your excellent showing on the accounting
aptitude test
last week, it is highly likely that we will invite you
to come with us.
More specific information will follow. Congratulations.
A few
weeks later they offered me a training job at their Clinton, Iowa office and I
took a two-week leave of absence from Penney's to try it out. The job was primarily auditing local firms,
but somehow I found poring over records and numbers all day not as interesting
as retailing, and went back to Penney's after two weeks, again wondering if I
had made the right decision. So many
crossroads—How could I ever know the best, except long after when too late?
A few
months later I was transferred to a small Penney store in Superior, Wisconsin
as acting manager. The store manager had
had a serious heart attack and the company thought my experience would enable
me to fill in until he could come back to work.
This
town of about 35,000 was at the northwest corner of Wisconsin on the western
end of Lake Superior. It was a major
port for shipping iron ore, mined in the nearby Mesabi Range of Minnesota, to
the steel mills back east. Just across
an estuary was Duluth, Minnesota, a city of 125,000 sprawled across a steep
escarpment rising from the Lake, in sharp contrast to the virtually flat town
of Superior. Skyline Drive at the top of
the escarpment provided on a clear day a vista of the land embracing this
inland sea. The city streets going
toward the lake, even downtown, required trustworthy brakes.
The
environment was unlike any I had ever known.
There was a wild beauty about this country of rocks, pines, tumbling
waters, and the vast expanse of the lake.
At first it intrigued me, as did the stark realities of heavy industry
and commerce—ore boats, grain elevators, loading docks, even an oil refinery
belching noxious vapors when the wind was the right direction.
My
fascination did not last long. I soon
viewed this as a harsh land. The weather
was partly a factor as Lake Superior was always cold, even in midsummer. I remember the 4th of July when I played golf
at the municipal course. It was sunny
and mild when we started, the warmest day of the summer. With a temperature in the low 70s, we were
comfortable in our shorts and golf shirts as the southerly wind brought the
smells of the refinery. On the sixth
hole the wind swung around off the lake and the temperature plummeted to the
low 50s. Throughout the summer, tourists
would come into the Penney store wanting to buy long underwear as they fished
on these northern lakes. Winters could
drop to 40 below.
Another
factor was the economy, which seemed in a perpetual state of recession, or even
depression. A poor economy cut demand
for iron ore, and the ore boats would be mothballed. When the economy improved, it seemed that
some group was always striking—the miners, the ore handlers and dock workers,
the seamen, or else the steel workers back east. All these were strongly unionized.
My
mother and I found an apartment in a house overlooking a park fifteen minutes
driving distance from the store. The
owners, a nice older couple, lived downstairs.
As I recall, the rent was $120 a month, but my salary was only $325. We
had thought that with the move my salary would be substantially raised, but it
was not. The Penney Company in those
days had a policy of delayed gratification, which meant underpaying management
trainees while holding out the carrot of profit-sharing with more seniority and
store management.
After
four months we gave up this apartment and moved to a loft in an old building
two blocks from the store. Not only was
the rent substantially less, but I would save on gasoline and parking. The old couple were shocked when we told them
we were moving because we couldn't manage the rent on my salary, and they
offered to reduce it substantially. But
we had already made the commitment to move.
In what seemed the height of unfairness, a few months later the district
manager rebuked me. He claimed I had
given Penney's a bad reputation by publicizing how meager my salary was and
moving to a tenement. (The apartment
really wasn't that bad, although it was old and had high ceilings from days
when it must have been used for other purposes than housing.) My mother and I thought it served Penney's
right to have its reputation tarnished for being so damned niggardly.
After
my best friend, Virgil, was transferred to Minneapolis, it was not too
difficult to think about leaving Penney's.
Now the thought of higher education again tantalized me.
The
best thing about Superior was that I met Virgil Meyer, another bachelor like
myself. He worked in the marketing
research department of Shell Oil Company in adjacent Duluth, Minnesota, and we
became lifelong friends. He was my age
but was earning twice as much and had a nice 40-hour week. How I envied him, and wondered if I could
ever do as well. He was investing in the
stock market and got me intrigued with it, and I read everything I could about
stocks and investing. But I had no money
to invest, could only read about it. We
got together every weekend and met some nice girls, but I was certainly in no
position to get married, and neither of us found Miss Right.
The
manager died about three months after I came to Superior, leaving a wife and
two young children. I hardly expected my
seniority with Penney's would be enough to get the store, and I was right. They promoted the senior assistant from Sault
Ste.Marie, Michigan as store manager. He
was a hot shot, a workaholic in his first store management job, and I felt
compelled to work even longer hours from his example.
With
Virgil gone, I investigated other retailing possibilities. I felt now that the top priority in any move
should be to where I could pursue graduate studies without threat of being
transferred. The Twin Cities of
Minneapolis and St. Paul offered the best possibilities with the main campus of
the University of Minnesota within easy reach.
"Yes,
it has been approved, and is a sure thing," they assured me.
Mom and
I found a two-bedroom apartment on the edge of downtown within walking distance
of Dayton's. The building was fairly old
but not a slum, had three floors and a resident manager. We were still on an economy mindset. Had we ever not been? Would we ever not be? In any case, I would save bus fare or
gasoline and parking fees.
I found
it sobering that after almost ten years in retailing I was still only a
trainee. Talk about a fast career
path. This job, however, was not a
career path for store management but for a buyer, which I thought would be far
more satisfying and gave promise of escaping the hours and tedium of in-store
responsibilities.
I
started in December in the basement men's furnishings department, and quickly
wondered if I had again made a bad decision, for I was doing mindless tasks
such as keeping counters filled with merchandise. I felt a little better when I got to know an
older man who had had his own store for some years but now was also a trainee
like myself, with similar mundane duties.
At Christmas the volume of business made stock replenishment a task of
extreme importance—to have merchandise off-sale was a grievous matter. If the stockroom couldn't get the needed
goods to the floor quickly enough, it was up to us trainees to expedite this,
even if we had to bring them up ourselves.
Virgil's
office was downtown, and we frequently got together for lunch and afterwards
would go to a Paine Webber brokerage office in one of the bank buildings to
look at stock quotations flashing across the screen, and pick up whatever
literature was available. Virgil had been
in the market since his days in Duluth, and I was no novice but had never
bought a stock. With great frugality, I
now managed to save $300, and bought ten shares of some company that I've long
forgotten the name of. It promptly went
up to $400, and I thought the stock market was where I belonged. Well, it took a while to amass enough for
further investing, but saving money became a major incentive, a lifelong
motivation to be frugal, to spend wisely, and invest as much as possible. But also to gain more knowledge about
investing. As I began to add more stock
to my modest portfolio, I found dividends to be particularly satisfying: "To have money coming in without my
working for it is a real treat," I told my mother.
"Just
so you don't lose it all in a stock market crash," she warned me. Well, the stock market crash of 1929 and the
years of Depression that followed branded her generation. It even branded me, since I was a child in
the Depression. To this day I am
reluctant to spend money on frivolous pursuits, and even go around turning out
lights in our house, something our children never learned to do.
After
Christmas I was transferred to the Hosiery Department on the first floor as the
senior assistant buyer. The buyer had
the reputation of being a martinet, demanding and difficult to work for. He had not yet had an assistant who satisfied
him. But I well met his high
expectations. I would have liked to have been more involved in the buying
decisions, but his great weakness to gaining higher executive positions was an
inability to delegate. I marveled how
this little department, about 20 x 50 feet did $1,500,000 a year.
One day
Mr. Pfeiffer, the manager of the Penney store in Mankato when I was there, came
in and saw me fixing a display. "I
heard you were working for Dayton's," he said. "Are you the buyer of this
department?"
"Only
the assistant buyer," I said.
"Oh,"
he said, rather smugly.
"But
this department does half again as much as your whole store." His eyes widened at this remark and he looked
around, now impressed.
I was
transferred to several other departments over the next several years, and then
offered a buying position with the newly organized Target discount
subsidiary. There were eight buyers,
three of us from Dayton's and the others coming from New York City and
elsewhere. We would be buying for all
the stores that were soon to open.
But let
me leave more details and the conclusion of my Target experiences until
later. Now I must talk about my dear
wife, Dorothy, how we met, and our early years.
No comments:
Post a Comment